Project Overview
Develop a comprehensive brand identity for a new CBD startup that effectively communicates the company’s mission, values, and unique product offerings. This brand should resonate with the target audience by conveying trust, wellness, and the natural benefits of CBD.
Challenge
The primary challenge in creating a brand for a new CBD startup was distinguishing it in an already crowded and highly competitive market. With numerous CBD brands vying for consumer attention, it was crucial to develop a brand identity that not only communicated trust and quality but also stood out with a unique and memorable personality.
Services
Brand Strategy
Branding
Design Strategy
Graphic Design
Marketing Design
Marketing Strategy
Strategy & Approach
To overcome the challenge, we focused on creating a brand identity that emphasized the startup’s unique value proposition—highlighting the purity, quality, and source of its CBD products. We developed a distinctive logo and a calming, nature-inspired color palette that set the brand apart from competitors.
The Result
By crafting a clear, authentic brand story and messaging that educated consumers about the benefits of CBD, we were able to build trust and appeal to both new and experienced users. Additionally, we ensured all branding elements adhered to regulatory guidelines while still conveying the brand’s innovative and wellness-oriented approach.
Video samples
