Project Overview
Visa needed a brochure for an event to showcase, menus and event specific stuff. They asked us to create one that aligned with the current event but also didn't stray too much from the Visa branding and ethos.
Challenge
Brochure for the Visa Innovation Center. The brochure needed to convey a high end, premium feel, while still remaining practical to order the Hospitality service. The brochure showcases the amazing imagery that Baxterstorey take of their dishes by utilising white space around the colourful images to draw your eyes to the focal point of the images.
Services
Social Media Design
Graphic Design
Design Strategy
Print Design
Strategy & Approach
We crafted a design that made all the information super easy to read. We removed a lot of clutter from the brochure to make the reading experience as short as possible. but still include enough information.
The Result
The end result was a really professional looking brochure that was really simple and easy to read. The right balance of information for the menu items and events covered during the day.
Video samples
