Project Overview
NuWealth is a smart investing and saving app built to simplify financial decision-making. The goal was to design an interface that makes managing money feel less intimidating and more empowering — especially for first-time investors. The project aimed to break down complex financial tools into something sleek, intuitive, and approachable.
Challenge
Finance is filled with jargon and can be visually overwhelming. The biggest challenge was creating a user experience that felt both trustworthy and simple, without losing depth or functionality.
Services
Brand Strategy
Design Strategy
UI Design
UX Design
Strategy & Approach
The design approach focused on clarity, confidence, and human tone. We used friendly typography, a calming colour palette, and clear layouts to guide users effortlessly through complex financial journeys — from opening an account to investing in stocks. The interface encourages users to take action without feeling lost.
The Result
The end result is a clean, modern product design that’s as intuitive as it is empowering. NuWealth now feels like a personal finance companion, not just another finance app. Users are guided through clear flows, with smart microinteractions and helpful prompts along the way — creating a seamless and confident investing experience.
Video samples
